Personality Traits and Opportunity Identification: Moderating Effect of Business Education

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Ahmed Soyoji
Halima Musa Mumahhad
Umar Abdulkadir
Suleiman salihu S.

Abstract

The paper examines weather individual personality traits (Innovativeness INN, Locus of Control LOC, Need for
Achievement NAC, Self-Efficacy SEF and Tolerance to Risk TOR) have any effects on individual Opportunity
Recognition ability (OPR). The moderating effect of Entrepreneurship Education (ETE) between the traits and
opportunity recognition was also assessed. Survey was administered to undergraduate students in four different
Tertiary Institutions in Gombe state and SEM PLS software was used for the analyses. The results suggest positive
and significance effect of INN, LOC, NAC, SEF and TOR on OPR. None moderating effect of ETE with the five
trait dimensions with exception of INN was also discovered.

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