Determining the Factors Influencing Organizational Level Social Commerce Adoption: A Systematic Literature Review

Abstract

Social commerce refers to the utilization of social media platforms for conducting business transactions
and activities, which are primarily facilitated by social interactions and user-generated content. This
systematic literature review explores the factors influencing the adoption of social commerce platforms
within organizational contexts. Drawing on 32 articles published between 2013 and 2023, the study
synthesizes findings across technological, organizational, and environmental dimensions using the
Technology-Organization-Environment (TOE) framework. Key technological factors identified include
perceived usefulness, service quality, and security concerns, highlighting the pivotal role of technological
capabilities and user perceptions in adoption decisions. Organizational factors such as top management
support, financial readiness, and organizational preparedness emerge as critical facilitators. Environmental
factors encompass social influence, competitive pressures, and regulatory frameworks, underscoring the
external forces shaping adoption dynamics. The review contributes by identifying gaps in current research
and providing practical insights for practitioners and policymakers. Future research directions include
longitudinal studies and cross-country comparisons to deepen understanding and inform effective strategies
for enhancing organizational readiness and leveraging social commerce platforms.