The application of Generative AI for Personalized Health Messaging to Promote Public Health Awareness in Nigeria

Abstract

This research investigates the capacity of generative artificial intelligence (GenAI) to advance personalized health communication in Nigeria where public health issues continue rising. The paper consolidates current studies on the use of generative AI, specifically within health messaging, and assesses its efficacy in raising public health awareness. Results suggest that tailored health communications can markedly improve audience understanding; nonetheless, the adoption of generative AI for crafting these messages is a nascent area, and no current medical applications employ this methodology. This work pinpoints critical voids in existing research and underscores the importance of customized health information that is sensitive to Nigeria's varied cultural and demographic landscape. Additionally, it explores the potential of new technologies, including AI-powered platforms and mobile health (mHealth) solutions, in meeting the distinct healthcare requirements of diverse groups. In conclusion, the study stresses the immediate necessity for further investigation to evaluate the influence of generative AI on public health campaigns in Nigeria, especially regarding its ability to connect with marginalized groups and encourage preventative health measures. Harnessing generative AI presents an opportunity to transform public health outreach, thereby supporting better national health outcomes.