EXPOSURE TO SOCIAL MEDIA CONTENTS ON GYMING AND YOUTHS PERCEPTION OF FITNESS CULTURE IN JALINGO

Abstract

Abstract

This study examined the influence of gym-related content on social media and its impact on the youth in Jalingo, Taraba State. Using a cross-sectional survey design, data were collected from 437 respondents selected through multistage sampling, with the aim of assessing the extent of youth exposure to fitness content, its influence on attitudes and perceptions, and the challenges faced in engaging with such content. Findings revealed that a significant number of youths are highly exposed to gym-related content, which plays a role in shaping their interest in fitness, body image, and health practices. However, issues such as misinformation, unrealistic standards, and limited access to credible information were identified as key challenges. The study contributes to existing knowledge by providing insights into how social media fitness content is consumed by Nigerian youths and the implications for health communication and lifestyle development in the region.

Keywords: Social Media, Gym Content, Youth, Jalingo, Fitness Culture