EFFECTIVENESS OF COMMUNICATION MANAGEMENT IN CREATING AWARENESS ABOUT HEPATITS AMONG JALINGO RESIDENTS, TARABA STATE

Abstract

Abstract

This study examined the effectiveness of communication management in creating awareness about hepatitis among residents of Jalingo, Taraba State. Using a cross-sectional survey design, data were collected from 399 respondents determined through the Taro Yamane formula from a projected population of 220,700. The findings revealed that while residents received hepatitis information mainly through radio, television, social media, and health workers, a considerable number still reported unclear messages or no exposure at all. Preventive behaviours such as vaccination and screening were adopted by some, but communication challenges such as medical jargon, stigma, limited campaigns, and the absence of local language use reduced overall effectiveness. The study concludes that communication management in Jalingo is moderately effective and recommends more locally adapted strategies, consistent campaigns, and the involvement of trusted health workers to enhance awareness and prevention.

Keywords: Hepatitis, Communication Management, Health Awareness, Jalingo, Public Health