Assessment On Impact of Customer Information for Improved Business Operation in Banking Organization in Nigeria

Abstract

Customer Information systems have become an important aspect of every corporate organization,
especially the banking industry in improving business operations, planning process and the prospect of
achieving organizational goals and objectives. The enormous number of customers making planning and
executing their needs time consuming thereby leading to inefficiency. In order to tackle this challenge, it
becomes imperative to introduce customer information systems into the management of the organization
so as to meet customer’s needs. This study uses field survey responses from residents of Damaturu to
empirically examine the relationship of customer information systems in customer’s satisfaction. Simple
percentage and Chi-square statistical method were used to analyze the data. However, the result of the
study clearly indicated that customer’s information systems is a better strategic approach in improving
business operations; hence the management of every organization is embracing customer information
system. The study recommended that customer information system is largely of good use in the banking
industry as well as other industries, therefore other organizations should work on incorporating it into
their operations. Furthermore, the users of electronic systems are newly trained as well as potential users
of mother tools. Hence the sector has to increase and modify it service.